In collaboration with Universal and High Top, BHT Creates Unique Marketing and Distribution Strategy to Bring Long Awaited Film to Theaters
BH Tilt, Blumhouse Productions’ label dedicated to creating tailored distribution strategies for genre films, will release Eli Roth’s The Green Inferno on September 25, 2015 in collaboration with Universal Pictures and High Top Releasing, a label dedicated to servicing high quality movies using Focus Features’ distribution capabilities. The companies will debut The Green Inferno on approximately 1,000 screens and promote the film by employing a targeted digital campaign focused on creating awareness and engagement among genre fans.
“The Green Inferno is a wild, fun ride that took us deeper into the Amazon than anyone has ever taken a film crew,” said Roth. “BH Tilt is a forward thinking label that is helping to redefine how genre movies can be released. I want to express my deep gratitude to the fans for their incredible support of this movie and to everyone at Blumhouse and Universal for making sure fans can experience the film in theaters across the country.”
Jason Blum said: “When we launched BH Tilt we said our goal was to be part of the continuing evolution of distribution, whether it is through changing marketing strategies, changing revenue sources or changing windows. We are excited to capitalize on new developments in distribution and marketing to bring Eli’s movie to horror lovers across the country.”
In The Green Inferno, a group of student activists travels to the Amazon to save the rain forest and soon discover that they are not alone, and that no good deed goes unpunished.
Blumhouse, which has a 10-year first-look production agreement with Universal Pictures, specializes in micro-budget genre movies. The company, whose franchises have grossed more than $1.4 billion worldwide, gives directors creative freedom to make the movies they want. Given their low-budgets, the films can be distributed and marketed both traditionally and in new ways.
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